Buy backlinks
Why buying backlinks takes your SEO to the next level
Building and maintaining online authority and visibility is crucial in our rapidly digitalising world. To become or stay top of mind within your industry, continuous investment is essential. That is why we offer the opportunity to publish relevant Branded Content (BC) as blogs on the powerful websites of our premium brands in wall and ceiling finishing.
Buying backlinks: worthwhile or a waste of money?
Backlinks, links from other websites to yours, are a crucial factor in Google's algorithm. They work like recommendations: the more quality references, the more trustworthy your website looks to search engines. Buying backlinks is therefore not a shady trick, but a serious investment in online visibility.
One caveat: it is not about quantity, but quality. Poor or irrelevant backlinks can actually hurt you. That is why it pays to buy backlinks through an SEO specialist who knows where and how to obtain valuable references. Think links on niche websites, relevant blogs or authoritative domains.
Link building strategy
A good link building strategy starts with a baseline measurement. How strong is your domain right now? Which competitors rank higher, and why? What are your most important keywords? Only then do you draw up a plan for acquiring backlinks, manually, through networks or by having blogs written.
That plan also includes a mix of:
- Internal link building: strengthen your structure by linking pages to one another.
- External link building: secure external references from relevant sites.
- Content creation: think of having a blog written with valuable information in which links are woven in naturally.
A smart backlink strategy spreads risk, builds up steadily and responds to current events and trends within your niche.
Link building tips
Buying backlinks without a plan backfires. So follow these proven link building tips:
- Choose quality over quantity: 10 strong backlinks beat 100 weak ones.
- Vary your anchor texts: avoid over-optimisation.
- Link to in-depth content or conversion pages, not just your homepage.
- Combine this with link building copy that adds real value.
- Follow Google's guidelines: black hat methods are risky.
And do not forget your internal link building. Many companies invest only in external links, while a logically built site with good internal connections often delivers an SEO boost on its own.
Link building prices
Link building costs vary widely. A quality backlink can cost anywhere between €50 and €500, depending on the authority and relevance of the website your link appears on. Operating in a highly competitive market? Then several strong backlinks are often necessary and the price goes up.
Think of:
- Guest blogs on niche websites: €75 to €250
- PR links on news websites: €300 to €1000
- Link insertion in existing articles: €50 to €150
Total monthly SEO costs for a link building programme range from a few hundred to several thousand euros. Want certainty and structure? Then outsourcing SEO partly or fully is a smart move.
Having blogs written
A good blog is not just informative, it is also optimised for SEO. By having a blog written with strategically chosen keywords and backlinks woven in, you work on both your visibility and your authority.
It also lets you create natural backlinks that do not feel ‘bought’ to search engines. Better still: good content is often shared and linked to spontaneously. That grows your organic reach.
When having blogs written, pay attention to:
- Relevance of the topic to your audience
- Use of internal and external links
- Weaving in unique insights or data
- A call to action at the end of every article
Combine this approach with technically optimised link building copy for maximum effect.
Cost of SEO optimisation
SEO optimisation costs go beyond getting your link building right. Monthly SEO costs depend on how broad your approach is. Stick to link building and costs stay lower. Choose a full package including technical SEO, content optimisation and monthly reporting, and you should count on €750 to €2500 per month.
For SEO optimisation costs, think of:
- Keyword research
- Technical website analysis
- Setting up an internal link building structure
- Content creation (for example having a blog written)
- Reporting and monitoring
Want to do as little as possible yourself? Then outsourcing SEO is a smart choice. Compare the packages and outsourcing costs of different agencies carefully.
Link building as part of your online strategy
Why link building? Because it is one of the most powerful ways to rank higher in search engines. A well-considered link structure, internal as well as external, is the difference between a dormant website and a lead generator.
Considering buying a ready-made website? Then check the existing link profile. If a base of quality backlinks is already there, you get a flying start.
Link building is not a trick, it is a strategy. One that calls for planning, patience and investment, but that ultimately pays for itself many times over.
Want to know more about buying backlinks, or take a tailored link building package? Get in touch and discover how we can structurally improve your SEO results.